The Best Fashion Influencers in Egypt
Whether you’re an international fashion brand or sell the trendiest indie apparel on Instagram, the best way…
Video: Measure Instagram Campaigns Easily
Would you use a kitchen scale to weigh an African elephant? You need different tools to measure…
Reach or Engagement: Which should you target?
Clear marketing objectives are key for building and measuring a successful social media strategy. When it comes…
Video: Exclusive Interview With @Malteaters!
Meet Ahmed El Malt, better known as Malteaters. Ahmed reveals how he juggles multiple jobs and a…
Video: How to find influencers for your brand in Egypt
To discuss how to find the right influencers, let’s first break down why you should be looking…
To Become A Successful Influencer Develop These 4 Traits
Forget About the Algorithm Living in a world run by algorithms, it can feel like numbers are…
Turn Your Audience into Customers With These Effective Social Media Calls to Action
Are you wasting your content? The call to action is one of the most important parts of…
Video: How You Can Track Influencer Campaign Deliverables With Ease
If you’re a marketer then you’ve got more than enough conversations on your plate. But tracking influencer…
5 Big Benefits of Working With Micro Influencers
Is Bigger Always Better? It isn’t hard to see why people are easily impressed by mega influencers….
Would You Try These Crazy New Kunafa Flavours Predicted by Egypt’s Top Foodies?
Every year we wait with crossed fingers and breaths held tight in anticipation of what new kunafa…
Egyptian Ramadan Insights to Hack Your Ramadan Campaign
The month of Ramadan is a time filled with as many challenges as opportunities. We’ve gathered all…
Six Great Advantages to Working With Influencers
To really appreciate the advantages of working with influencers, you need to look back in time. It…
How to Start an Affiliate Campaign
If you’re wondering how you can start an affiliate campaign, you’re probably dissatisfied with what other marketing…
Three Mother’s Day Campaign Ideas That You Can Launch in 15 Minutes or Less.
While other holidays come prepared with their own mascots, jingles, and traditions, from piping hot katayef to…
Are They Trying to Trick You With Fake Followers? Here’s How You Can Tell.
Wait, followers can be fake? Living in Egypt you’ve probably come across your fair share of “fake”…
McVitie’s Mini Campaign
A well planned influencer campaign can be much more effective (and much more affordable) than billboards lining…
A shortcut to your V-Day campaign.
Is it just us or is there something in the air tonight? Perhaps a little bit of…
Don’t Miss Out on these 2021 Influencer Marketing Trends
You don’t want to get left behind. Influencer marketing is always changing and the key to your…
How to Set Up a Creator/Business Profile on Instagram
Hey !!! 🙂 Wondering how to switch to a creator/Business profile on Instagram? You have come to…
Instagram in the age of COVID-19
For better or worse, quarantine has changed life drastically for virtually the entire planet. As we begin…
Egyptian Mom and Baby Influencers
Keeping It Real! Follow these cool Egyptian Mom and Baby Influencers on instagram and don’t miss out…
Influencer Couples: Top 50 Trendster Couples
Talk about #RelationshipGoals!!! From power couples to wondering nomads, we’re taking you for a walk through Trendster…
How AI Will Benefit Influencer Marketing Agencies
Influencer marketing emerged early on in the last decade as a niche concept amongst advertisers but quickly…
Influencer Marketing in 2020
Looking back over the ten years, one of the things that stand out to marketers around the…
The Future of Influencer Marketing (Marketing Research)
The key element behind any effective form of marketing is one simple thing; influence. Influence is the…
How Startups can Benefit from Influencers (Micro)
Launching a startup can be a very hard task. Especially in this day and age with competition…
Egypt’s top influencers: Journey to Influencer Success
Becoming an influencer may seem like a straightforward endeavor to one who has the necessary panache to…
Boosting your Influencer Marketing Campaigns
With more companies seeking ways to tap into niche audiences, influencer marketing has become an undeniable rising…
Travel Advice from Egypt’s Top Travel Influencers
People tend to be intimidated by the idea of traveling, especially when it poses seemingly endless challenges….
Influencer Marketing: Understanding How It Works
Influencer marketing is still a niche concept and relatively new in the Middle East. Explaining how it…