To discuss how to find the right influencers, let’s first break down why you should be looking for influencers in the first place.
What are the advantages of influencer marketing?
It’s basic human psychology. We can’t help but turn to the people around us for their advice. What would you trust more, a billboard featuring a new burger or a recommendation from your burger-obsessed friend?
But the advantages of influencer marketing go beyond psychology. With influencer marketing, you can get more content faster. Influencer generated content is also more unique and authentic than what you can shoot in a studio. We’ve got a whole article featuring the 6 great advantages of working with influencers.
Setting your marketing goals
It’s important to know what you want to get out of an influencer campaign so that you can both find influencers that are right for you. Your marketing goals can include:
Increasing brand awareness through word of mouth
Branding your product by association with influencers personalities
Increasing your online following
Boosting sales
Increasing consumer trust
Educating consumers about your product (what it is, how to use it)
Informing consumers about news (sale, new products)
How to find the right influencers
The right influencer should tick two boxes. They should both be relevant to your brand and also have content that performs well. Let’s break each of these down.
Relevant influencers
Your relevant influencers will have an audience that lines up with your target customers. This can include demographics like age, gender and location as well as direct and associated interests. Your relevant influencers will also have a tone and style that fits your brand. Influencers of different sizes interact with audiences differently. Sometimes it’s best to collaborate with a few mega influencers. Other times it can be more effective to collaborate with a group of micro influencers.
But how can you actually find influencers for your brand in Egypt? One option is to spend several hours a day scrolling through instagram looking at popular posts with relevant hashtags. But that’s not the easiest or most enjoyable way of going about it.
The fastest, easiest, and most effective way of finding influencers for your brand in Egypt would be using trendster.io. You’ll have thirteen different attributes to filter by. You can filter by age, engagement rate, marital status, industry, and more.
Well performing influencers
Now that you’ve found your relevant influencers, you need to make sure that they have a proven record of producing well performing content. While some people choose influencers based on follower count, we would suggest against that. Some influencers purchase fake followers to artificially inflate their numbers.
What you want to look at is engagement rate. That’s the percentage of an influencer’s audience which actively interacts with their content. You can also look at reach. How many individuals their content reaches. An influencer’s growth rate is also a great way to know whether an influencer’s content is pulling in new audience members.
You can’t see these metrics on an influencer’s instagram account though. You can find these metrics and more using an online software like trendster.io.
How to contact influencers
Influencers can be hard to reach. With hundreds of followers, their inboxes are usually flooded with more messages than they can open. Accountability can also be an issue. How can you ensure that an influencer will deliver the content as agreed? How can an influencer ensure that a brand will keep their end of the deal?
Once again, trendster.io has the solution. You can track your deliverables with ease and communicate with influencers all through the website or app.
Try our influencer browse tool with a free account.
