With so many amazing Egyptian influencers to collaborate with, it can be hard to choose the ones that are the perfect fit for your brand. Here’s are some key things to be on the lookout for.
1) Reach
What audience does this influencer reach? Size may be the first thing that comes to mind, but it’s also important to consider demographics. What’s this audience’s age? What are their interests?
It’s important that the influencer reaches the same audience that you are targeting.
2) Relevance
Is the product you’re offering in line with their identity and the content that they create? This is important for two reasons. 1) So that your brand image remains strong and 2) so that the content does not look out of place on their page.
3) Resonance
It’s in the name – influencer. How well do they influence their audience? If the influencer is credible and their audience looks up to them, this will help you reach higher conversions with ease.
Ready to grow your brand and boost your sales with the power of influencer marketing? Email us at info@trendster.io
