While other holidays come prepared with their own mascots, jingles, and traditions, from piping hot katayef to sparkling Christmas trees, Mother’s Day is different. It’s more personal, and for good reason. It’s dedicated to the person to which we owe our very existence after all.
When it comes to your brand however, this means that Mother’s Day campaign ideas present their own unique marketing challenges. But don’t worry. When it comes to being personal, there’s no better place to look than an influencer campaign.
Here are three tried-and-tested ways to run a Mother’s Day influencer campaign.
1) Promote a Cause with a Giveaway
Middle Eastern culture has a lot of room for social growth, especially when it comes to women’s rights. This is clear now more than ever before. You can share your product with an influencer and encourage them to speak out about a relevant issue. But you can’t just choose any influencer to speak out about any cause. Authenticity is key here. Trendster’s intelligent search can help you find the perfect influencers for your campaign.
We’ll cut to the chase. The majority of consumers consider a brand’s value when making a purchase. 87% of them to be exact according to a recent study.
2) Pamper Them With an Unforgettable Experience
Lunchboxes, meetings, diapers, and commutes. Mothers are up on their feet 365 days a year, 24 hours a day. They need a break, and their loved ones will be looking for a way to give them one. Perhaps they’ll be willing to splurge a little.
Treating influencers and their mothers to a special spa day or exciting adventure can be the perfect inspiration for people on the lookout for a Mother’s Day gift. But their relaxing day doesn’t need to be a stressful one for you. Influencers’ video and photo posts are a breeze to track and approve from the Trendster app.
3) Invite Them on a Shopping Spree
Just because people are on the lookout for a great gift doesn’t mean that they aren’t looking for a great deal. A coupon code is the perfect incentive for choosing to buy a product from you rather than a competitor.
With an affiliate campaign, you can ensure your desired ROI. Influencers share personalized links or coupon codes through their content, inviting their audience to buy from your shop. Feel free to e-mail us if you’d like to get an affiliate campaign up and running for your brand.
What Most Brands Forget About Influencer Marketing
An influencer campaign can be extremely effective. But word of mouth marketing can’t be rushed. To work properly, it needs time. Information spread from person to person is much more impactful than messages broadcast to the masses but it travels more slowly. This means that time is of the essence. The best time to start an influencer campaign was yesterday. The next best time is today. you’ve got 3 tried-and-test Here are three tried-and-tested ways to run a Mother’s Day influencer campaign ideas. In just three easy steps you can create an influencer campaign online in less than 15 minutes.