A well planned influencer campaign can be much more effective (and much more affordable) than billboards lining the highway. This is especially true when in comes to little everyday habits.

Egyptians love dunking biscuits or breadsticks into their tea. McVities’ wanted to position their Mini biscuit’s small size and range of healthy and indulgent flavours as the perfect fit for dunking into a cup of tea.

In our campaign with McVities’ we asked Egyptian influencers to share how perfect McVitie’s Minis were for dunking. They received a small crate of the Mcvities’ biscuit range and a branded ceramic mug. But that’s enough talking. Check it out for yourself!