With the explosion of influencer marketing, social media users, especially millennials, have become more aware of what’s happening inside the growing business. Not just that, but people started to become really picky about who to follow and which posts to engage with. This brings us to our main concern, how do influencers in Egypt maintain their Fans’ trust?
Unlike celebrities, influencers have exerted so much effort into building a strong relationship with their followers. Even though influencer marketing is revolutionizing the marketing world as we know it, the growing consumer awareness raises some concerns.
After all, no influencer would want to put their personal brand at stake.
That leaves us with one highly important questions that we’re here to answer, how can influencers in Egypt maintain their fans’ trust?
Tip one for Influencers in Egypt
First and foremost, authenticity has proved to be the most fundamental cornerstone of the influencer-follower relationship. The most important piece of advice that we would give to influencers in Egypt is do not promote something you do not believe in.
“Don’t just work with any brand because they sent you an offer. Do it because you would have done it anyway. Or if you feel like you would continue doing this even after the partnership is over. “
If you stay true to yourself and to your followers, they’ll keep on trusting you and your opinion will remain valid.
Tip two For Influencers in Egypt
Another key factor is picking clients that are relevant to your niche. Remember, a brand is paying you to reach your followers. But would it be of any use to either parties if they’re not the correct target audience? No, your followers won’t be interested and your client won’t reach any potential customers. To top all of that, your fans might feel you’re using them to get some extra cash. How to avoid that? It’s simple, relevance!
According to a study by Crowdtap. 44% of influencers in a survey said that the biggest motivation for them to work with a brand is it’s relevance to their audience. If the product or service you’re promoting is truly useful to your followers, then it would feel more like advice or an honest review. Remember when we talked about authenticity? You must be honest! Only then, your followers will feel appreciated rather than being part of a trade game. You win, they win, the client wins, everybody wins.
Tip three For Influencers in Egypt
Put Your fans first
At the end of the day, an influencer’s business is never successful without their followers; that’s where the true value lies. Thus, the smart, and decent, way to deal with this is to always put your followers’ interest first. Give it a thought before you partner up with a brand and ask yourself, does this add value to my followers overall experience? If the answer is yes, then go for it. Trust isn’t something that’s built overnight, it takes quite a long time, maybe years, but it can also be sabotaged with a single poorly-thought-through decision. Instead, think twice before any collaboration and consider the pros and cons of it first.
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